LCC Creative Services

Background

Visual materials, in both print and electronic form, convey the identity of the College. In an increasingly competitive environment, an institution's visual identity must be distinctive, unique, and consistent. It is how the world identifies and recognizes us. The development and implementation of a consistent visual identity is an important element in continuing and building on the positive changes taking place at the College. The overall goal of this visual identity program is to formalize an institutional identity that portrays us in a unified manner consistent with our mission and vision.

Publication Policy

This policy is applicable to all informational and promotional materials.

A. Review and Approval

Materials in the following categories need to be reviewed and approved by Marketing and Communications Coordinator prior to publication:
• all materials going off-campus to our “external audience”
• all materials representing program information to the public and potential students
• any project with significant exposure (publications distributed to all our students, e.g. the Schedule of Courses, Student Handbooks)
• all advertising [print, radio, electronic]

Materials generated through LCC Creative Services will automatically be reviewed and approved. Materials that fall into any of the above listed categories and are not created by LCC CS staff need to be reviewed and approved. Materials should to be submitted as a PDF file to Kathleen Cabral via email for review at least one week ahead of press or production deadline time.

LCC Creative Services will determine if materials need to be submitted for review/approval by UH System External Affairs/University Relations [EAUR].

B. Determination of Priorities

Materials listed under primary responsibilities take priority over any other projects. Publication deadlines, currently scheduled projects and staff resources will determine the exact scheduling of projects.

C. Style Guide

IN PROGRESS

D. Cost of Projects and
Allocation of Marketing Funds for Publications and Advertising

The Marketing Budget is determined during the summer preceding the academic year. Marketing Funds will cover projects that are included in the annual Marketing Plan. Line items in the Marketing Budget include a set amount for color printing, off campus printing, advertising, promotional items and paper. The quantities are generally based on past years’ trends and designated new projects.

If you would like a new project to be considered for inclusion in the Marketing Budget, please contact Kathleen Cabral prior to the academic year in which the project occurs.

You may be asked to provide paper or printing costs if the Marketing Budget does not cover your project. If your project is funded by a grant, please check with the Principal Investigator to see if the grant can help cover costs. Due to the limited amount of funds, we ask that personal projects be handled off campus.